Discover East Lyme

Discover East Lyme

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Niantic Main Street

277 Main Street

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vote niantic as visit ct fan favorite
Niantic Main Street releases video to defend Niantic’s Connecticut Fan-Favorite title

Niantic is stepping up to defend its title of Connecticut’s still revolutionary Fan-Favorite Town with a new video and original song.

Produced by Niantic Main Street, the video features local singer/songwriter Kelly Eberle traveling to 40 Niantic businesses and attractions while singing "Niantic - It's the Town for Me," an original song written by Eberle with her sister Kate Eberle. The song was produced by Collin Pastore and is available for download at

Mobilizing the village’s passionate residents and visitors, last year Niantic became the first Fan-Favorite still revolutionary Town of the Year, earning more votes than any other town, village, city or borough across the state. A feat that Niantic Main Street – Niantic’s downtown revitalization organization – wants to repeat.

“The people of Niantic have a genuine love for this village and their community,” said Niantic Main Street President Dan Walsh. “We’re aiming for two years in a row!”

The socially-driven Connecticut still revolutionary Fan-Favorite Town program calls for people to vote for the town that they think most embodies the spirit of the state’s brand, Connecticut still revolutionary — a haven for original ideas and innovation that offers a dynamic blend of experiences. Participants will also have the opportunity to vote for their favorite business, destination or attraction within that town. 

The winning town and destination will receive bragging rights for all of 2014 along with promotional support from Connecticut’s Office of Tourism. For each vote cast, residents and visitors will be entered to win a ZIP to ZEN getaway to Niantic, the 2013 Connecticut still revolutionary Fan-Favorite Town of the Year.

Towns and destinations with the most votes will be announced on a weekly basis. Participants are encouraged to vote every day on the Visit Connecticut Facebook page ( through July 25. Each vote counts as a chance to win the ZIP to ZEN getaway to Niantic, which will offer the grand-prize winner the opportunity to find their ZEN with a four-night stay at the Inn at Harbor Hill Marina, a $100 gift card to Grace boutique, as well as time to ZIP around courtesy Niantic Bay Bicycles.

For more about Niantic Main Street, visit For more about Visit Connecticut’s still revolutionary Fan-Favorite Contest, visit



Niantic Farmers' Market back for a fourth season

Niantic Farmers MarketOne of the projects that we take pride in producing is the Niantic Farmers' Market. This year the Market is bigger and better than ever with 13 regular vendors, multiple guest vendors, event days and our new Friends of the Market program (details coming soon.) 

Also new to this year's market is our inclusion on the Connecticut Farmers' Market Trail. A tour de force of 15 markets throughout Connecticut, the Trail helps connect those with a love of supporting local to the region's best farm-to-table restaurants, hiking, beaches, shops filled with handmade goods and  more.

Learn more about the Market here and follow along on our Farmers Market adventure by liking the Market on Facebook and following on Niantic Main Street's Twitter.

The Niantic Farmers' Market is funded in part by matching funds from the Connecticut Department of Agriculture through the Community Investment Act, 05-228.


Niantic named first-ever Fan-Favorite still revolutionary Town of the Year

Village of less than 4,000 Commands Top Spot from Residents and Visitors

(Hartford, CT) May 21, 2013 – Today the Connecticut Office of Tourism announced that the public has named Niantic the first-ever Fan-Favorite still revolutionary Town of the Year. Niantic, a Connecticut village located along the shore of the Long Island Sound, mobilized passionate residents and visitors and earned more votes than any other town, village, city or borough across the state. The second-annual Fan-Favorite social media program generated significant participation from Connecticut residents, as well as New York, Massachusetts, Florida, New Jersey, Pennsylvania and more, each who rallied to honor their favorite Connecticut town and place. The Inn at Harbor Hill Marina was voted the favorite destination within Niantic.

Niantic was honored today by Governor Malloy and the Office of Tourism during Connecticut’s Annual Conference on Tourism.  To celebrate the winning town, the Office of Tourism will create a promotional video of Niantic that will feature the unique, inspirational and innovative places in the community. The video will be promoted online and across the Office of Tourism’s social channels, as well as shared with town leaders to use for additional tourism and economic development promotional purposes. Niantic will also be featured in the 2014 Connecticut Visitor’s Guide and receive widespread public relations and social support, along with bragging rights for all of 2013.

The nine runner up towns include diverse places from all corners of the state, including Mystic, New Haven, Putnam, Old Saybrook, Essex, Wethersfield, Hartford, New London and Wallingford.

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The Niantic Main Street Organization

The Niantic Main Street (NMS) organization is a 501c (3) not-for-profit (tax exempt) organization and a Non-Designated Member of the Connecticut Main Street Center.  Comprised of all volunteers, the group is made up of a Board of Directors and various volunteers from within the community of East Lyme and the region.  If you would like to volunteer, please email us at: 

Our Mission and Vision

The mission of NMS is to help promote and implement downtown revitalization efforts in the commercial centers or villages of Niantic and Flanders, in the Town of East Lyme, Connecticut using recommendations in the April 1997 East Lyme Charrette Report and incorporating best practices including the comprehensive approach of the Connecticut Main Street Program.  The vision of NMS is to help create an inviting seaside village easily accessible by car, foot, boat and/or train.  It is a wonderful place to live, work and play, and a place where residents and visitors can gather for specialty shopping, creative entertainment and arts, specialty dining, and water activities within a village that has recaptured its historic past. 

Our Four Step Approach

NMS adheres to the National and Connecticut Main Street’s Four Step Approach: 

Step 1Organization – By focusing on consensus and cooperation, we have helped build a framework for sensible, community-driven programming – matching our community’s assets to its potential.

Step 2 ~ Promotion – By enhancing the image of our downtown through retail promotions, special events and branding. Increasing the social value of our downtown will increase the economic value of our community.

Step 3 ~ Design – By improving the physical value and appeal of downtown through both new construction and rehabilitation of historic and under-utilized buildings. We encourage design of public spaces for walking and gathering.

Step 4 ~ Economic Restructuring – By increasing the economic value by encouraging diversity among current and new businesses suitable to the unique needs of a particular marketplace.

Our History

In 1997, East Lyme residents and business people successfully collaborated with the Yale School of Urban Design to create a vision for a more lively and prosperous community.  Following the study\'s recommendation, Niantic Main Street was created and tapped into the expertise of state and national revitalization experts (i.e., the Connecticut Main Street Center and the respected National Main Street network). With an America the Beautiful grant, Niantic Main Street created a Master Streetscape Plan with input from design specialists.  Based on Niantic Main Street\'s work, the East Lyme planning department applied for and secured a state grant that funded over 61% of the nuts and bolts of basic construction. Niantic Main Street help raise additional funds for special materials that has helped make the difference between a good project and a great project: new streetlights, trees that are tolerant of drought and salt, curbing, a bicycle parking area, and both crosswalks and sidewalks that are accessible to families with strollers and those who are handicapped.

Niantic Main Street Today

Look up, look down and look around.  In 2010, Niantic Main Street saw the fruits of their labors with new sidewalks, new trees, new streetlights, new pavers, new curbs, new crosswalks and new flowerpots.  And lots and lots of people to thank.  But we are not done yet. The initial phase has been funded with a state grant that was combined with private contributions raised by Niantic Main Street for a total of over $500,000 for the project.  While the town pursues additional grants from the state, Niantic Main Street continues to seek contributions for this project that has restored Niantic to its historic beauty as one of Connecticut’s only waterfront downtown destinations.

And the names?  The names of friends, neighbors and businesses rest by the trees and on the streetlamps. By the crosswalks and on the flowerpots. These are the names of our contributors who committed to the project when the streetscape was only a vision. Now it is a reality.  Your name can be added to the list of people who love Niantic. There are additional naming opportunities as the project proceeds.

Want to Help Continue the Streetscape?

      Opportunities for recognition of a donation continue as the project rolls down the street. Choose from the following streetscape elements:

  • Decorative streetlights
  • Beautiful, healthy trees
  • Crosswalks
  • Handicapped/Stroller Ramps
  • Granite Curbing
  • Bluestone Accents for Sidewalks


These naming opportunities allow individuals, businesses and organizations to show their support for Niantic or honor a loved one with this special gift to the town.  Look for bricks engraved with names along the sidewalks. And in the coming weeks, notice as plaques are installed on the streetlights which have just recently lined Main Street.  Niantic Main Street thanks its contributors and welcomes donations of any amount toward the streetscape project or the Niantic Main Street organization.  For additional
information regarding sponsorships or naming opportunities please download our Donation Form or
call Niantic Main Street at (860) 739-2550 and a volunteer will be in touch with you.


Board of Directors

  • Dan Walsh, President
  • Sue Kumro, Vice President
  • Rebecca Frechette, Secretary
  • Teri Smith, Treasurer
  • John Schweizer
  • Kimberly Binaco
  • Dave Labrie
  • Rosemary Vann
  • Paul Formica, Ex-Officio

Advisory Board Members

  • Candy Shapiro
  • Pauline Lord
  • Richard Gada
  • Sonya Hoisington
  • Rob Waller
  • Colleen Gresh

Niantic Main Street

Niantic Main Street is a nonprofit, tax exempt (501)(c)(3) organization.
Your gift is tax deductible to the fullest extent of the law.

We've made a ripple.
     Help us make a splash!


Downtown Niantic Market Niche Strategy Report (April 2005)