Niantic Main Street
277 Main Street, P.O. Box 634, Niantic, CT 06357 [View Map]
t: (860) 739-2550 e: NianticMainStreet@DiscoverEastLyme.com
Niantic Main Street Strolls into the Holidays
Niantic, Conn. (Nov. 01, 2013) Niantic Main Street, Niantic’s downtown revitalization organization, is ready to spread holiday cheer throughout the village of Niantic once again with their 10th Annual Holiday Stroll. The family-friendly, favorite event will be held on Saturday, November 30, from 3 to 7 p.m. and is free and open to the public.
This year over 30 Niantic and East Lyme businesses will be participating in the Holiday Stroll. Organizers expect approximately 1,500 people will come downtown for an evening of holiday fun. Planned entertainment and activities include horse-drawn carriage rides around the village, a donut eating contest by Giuliano's Donut & Bake Shop, carols by the Connecticut Yuletide Carolers, s’mores stations, complimentary hot cider and cocoa, kids games on the Liberty Green, a snowflake drop and the arrival of Santa on a shiny red fire truck at the town green at approximately 5:20 p.m., immediately after the annual tree lighting ceremony.
Holiday Stroll Schedule:
- 3-7 p.m. Complimentary horse-drawn carriage rides
- 3-7 p.m. Store and restaurant specials
- 3-7 p.m. Heritage Properties’ Toys for Tots Drive on Liberty Green
- 3-7 p.m. Children’s arts & crafts at the Police Department with East Lyme Youth Services
- 3-4:30 p.m. S’more stations
- 3-4:30 p.m. Letter writing to Santa at the Children's Museum of SE CT
- 3-5 p.m. April’s Balloon Creations at Weichert Realtors
- 3-5 p.m. Kids games on the Liberty Green with DJ WJR
- 4-4:30 p.m. Giuliano's Donut & Bake Shop’s Donut Eating Contest
- 4-5:30 p.m. Meet ‘n’ Greet with Eastern Connecticut’s Ballet’s Nutcracker and Clara from “The Nutcracker” at Sage & Sandalwood
- 4-7 p.m. The Connecticut Yuletide Carolers stroll Main Street
- 5:10 p.m. Countdown to the tree lighting
- 5:15 p.m. Snowflake Drop
- 5:20 p.m. Arrival of Santa
- 5:30 p.m. Visits with Santa and letter delivery
- 7:30-9 p.m. Jazz vocalist April Marie and Pianist Peter Emanuel at Main Street Grille
Children can bring their yearly letters and wish lists to Santa for bringing back to the North Pole, or they can stop in to the Children's Museum to craft their letter. Visits with Santa are free; parents are encouraged to bring a camera to capture the moment.
Niantic Main Street's 10th Annual Holiday Stroll is sponsored by the Town of East Lyme, Grace, Liberty Bank, Heavy Equipment Services Company, Niantic Plumbing, Guy’s Oil Service, Bob’s Discount Furniture, Niantic Morton House, Heritage Properties, Dime Bank, Neilan Funeral Home, Levine Distributing & the Niantic & Flanders merchants and restaurants.
Niantic named first-ever Fan-Favorite still revolutionary Town of the Year
NIANTIC NAMED FIRST-EVER FAN-FAVORITE STILL REVOLUTIONARY TOWN OF THE YEAR
Village of less than 4,000 Commands Top Spot from Residents and Visitors
(Hartford, CT) May 21, 2013 – Today the Connecticut Office of Tourism announced that the public has named Niantic the first-ever Fan-Favorite still revolutionary Town of the Year. Niantic, a Connecticut village located along the shore of the Long Island Sound, mobilized passionate residents and visitors and earned more votes than any other town, village, city or borough across the state. The second-annual Fan-Favorite social media program generated significant participation from Connecticut residents, as well as New York, Massachusetts, Florida, New Jersey, Pennsylvania and more, each who rallied to honor their favorite Connecticut town and place. The Inn at Harbor Hill Marina was voted the favorite destination within Niantic.
Niantic was honored today by Governor Malloy and the Office of Tourism during Connecticut’s Annual Conference on Tourism. To celebrate the winning town, the Office of Tourism will create a promotional video of Niantic that will feature the unique, inspirational and innovative places in the community. The video will be promoted online and across the Office of Tourism’s social channels, as well as shared with town leaders to use for additional tourism and economic development promotional purposes. Niantic will also be featured in the 2014 Connecticut Visitor’s Guide and receive widespread public relations and social support, along with bragging rights for all of 2013.
The nine runner up towns include diverse places from all corners of the state, including Mystic, New Haven, Putnam, Old Saybrook, Essex, Wethersfield, Hartford, New London and Wallingford.
The Niantic Main Street Organization
The Niantic Main Street (NMS) organization is a 501c (3) not-for-profit (tax exempt) organization and a Non-Designated Member of the Connecticut Main Street Center. Comprised of all volunteers, the group is made up of a Board of Directors and various volunteers from within the community of East Lyme and the region. If you would like to volunteer, please email us at: NianticMainStreet@sbcglobal.net
Our Mission and Vision
The mission of NMS is to help promote and implement downtown revitalization efforts in the commercial centers or villages of Niantic and Flanders, in the Town of East Lyme, Connecticut using recommendations in the April 1997 East Lyme Charrette Report and incorporating best practices including the comprehensive approach of the Connecticut Main Street Program. The vision of NMS is to help create an inviting seaside village easily accessible by car, foot, boat and/or train. It is a wonderful place to live, work and play, and a place where residents and visitors can gather for specialty shopping, creative entertainment and arts, specialty dining, and water activities within a village that has recaptured its historic past.
Our Four Step Approach
NMS adheres to the National and Connecticut Main Street’s Four Step Approach:
Step 1 ~ Organization – By focusing on consensus and cooperation, we have helped build a framework for sensible, community-driven programming – matching our community’s assets to its potential.
Step 2 ~ Promotion – By enhancing the image of our downtown through retail promotions, special events and branding. Increasing the social value of our downtown will increase the economic value of our community.
Step 3 ~ Design – By improving the physical value and appeal of downtown through both new construction and rehabilitation of historic and under-utilized buildings. We encourage design of public spaces for walking and gathering.
Step 4 ~ Economic Restructuring – By increasing the economic value by encouraging diversity among current and new businesses suitable to the unique needs of a particular marketplace.
In 1997, East Lyme residents and business people successfully collaborated with the Yale School of Urban Design to create a vision for a more lively and prosperous community. Following the study's recommendation, Niantic Main Street was created and tapped into the expertise of state and national revitalization experts (i.e., the Connecticut Main Street Center and the respected National Main Street network). With an America the Beautiful grant, Niantic Main Street created a Master Streetscape Plan with input from design specialists. Based on Niantic Main Street's work, the East Lyme planning department applied for and secured a state grant that funded over 61% of the nuts and bolts of basic construction. Niantic Main Street help raise additional funds for special materials that has helped make the difference between a good project and a great project: new streetlights, trees that are tolerant of drought and salt, curbing, a bicycle parking area, and both crosswalks and sidewalks that are accessible to families with strollers and those who are handicapped.
Niantic Main Street Today
Look up, look down and look around. In 2010, Niantic Main Street saw the fruits of their labors with new sidewalks, new trees, new streetlights, new pavers, new curbs, new crosswalks and new flowerpots. And lots and lots of people to thank. But we are not done yet. The initial phase has been funded with a state grant that was combined with private contributions raised by Niantic Main Street for a total of over $500,000 for the project. While the town pursues additional grants from the state, Niantic Main Street continues to seek contributions for this project that has restored Niantic to its historic beauty as one of Connecticut’s only waterfront downtown destinations.
And the names? The names of friends, neighbors and businesses rest by the trees and on the streetlamps. By the crosswalks and on the flowerpots. These are the names of our contributors who committed to the project when the streetscape was only a vision. Now it is a reality. Your name can be added to the list of people who love Niantic. There are additional naming opportunities as the project proceeds.
Want to Help Continue the Streetscape?
Opportunities for recognition of a donation continue as the project rolls down the street. Choose from the following streetscape elements:
Beautiful, healthy trees
Bluestone Accents for Sidewalks
These naming opportunities allow individuals, businesses and organizations to show their support for Niantic or honor a loved one with this special gift to the town. Look for bricks engraved with names along the sidewalks. And in the coming weeks, notice as plaques are installed on the streetlights which have just recently lined Main Street. Niantic Main Street thanks its contributors and welcomes donations of any amount toward the streetscape project or the Niantic Main Street organization. For additional
information regarding sponsorships or naming opportunities please download our Donation Form or
call Niantic Main Street at (860) 739-2550 and a volunteer will be in touch with you.
Board of Directors
- Dan Walsh, President
- Sue Kumro, Vice President
- Becky Frechette, Secretary
- Teri Smith, Treasurer
- Pauline Lord
- John Schweizer
- Kimberly Binaco
- Rob Waller, Esq.
- Dave Labrie
- Candy Shapiro
- Dick Gada
- Sonya Hoisington
- Rosemary Vann
Niantic Main Street is a nonprofit, tax exempt (501)(c)(3) organization.
Your gift is tax deductible to the fullest extent of the law.
We've made a ripple.
Help us make a splash!
Downtown Niantic Market Niche Strategy Report (April 2005)